My name is Francis Rodino and I help creative service business owners and coaches to generate more clients by automating and their marketing and sales online. This results in an exponential increase in productivity, profitability and visibility, and helps my clients differentiate themselves from all those "ME TOO" offer out there.
It feels like I’ve experienced an evolution of digital. I got my first job at Razorfish (now evolved into Publicis Sapient) during the dot.com boom worked on Natwest’s first online banking website as well as BP.com’s global rebrand. I then spent 5 years at the BBC developing e-learning applications and intranets before moving on to AOL to head up their audience engagement area. in 2010 I started my own digital agency working with BBC Worldwide (now BBC Studios) helping Top Gear reach it’s first 10 million likes on Facebook! We were one of the prominent Facebook app development agencies and even launched one of Facebook’s first social video platforms FIND WATCH SHARE (this is was a couple of years before Netflix exploded!).
Facebook apps were an awesome business for a while, but we couldn’t keep up with the rapid changes to Facebook and it’s algorithm. Taking everything I learned from running my own business and social media and tech I joined the UK’s leading creative agency DRUM (part of Omnicom Media Group) as a Senior Content Strategy Director delivering strategies for PlayStation, Virgin Holidays, Disney among many other branded content campaigns. One big highlight was helping McDonald’s launch Jessie J’s surprise show on a London bus, resulting in 370k views.
Having experienced both agency and corporate worlds and the evolution of digital, I felt that my entrepreneurial story was still unfinished. More than anything, I wanted to make a larger impact to smaller businesses - using the same strategies I used to deliver ROI and helping brands connect with customers in digital spaces.
I had enough of working on someone else's dream,; it was time to work on my dream. So I quit my day job and dedicated my life to helping creative agencies grow and scale faster by automating their marketing and sales.
INTERESTING RANDOM FACT!
I'm an avid musician, and was the first UK artist to crowd-source $50,000 with one of the first crowdsourcing platforms, Sellaband. I recorded my album with Steve Bush (who produced 2 of the biggest Stereophonics albums) and you can listen to it on Apple Music and Spotify.
"Most agencies struggle to know how to scale. I have a process that helps them implement the right systems so their agency can scale without them doing everything themselves."
- Francis Rodino -
Francis is a very strategic digital professional with an in-depth knowledge of global website builds, online publishing and digital advertising. Francis also has a great personality, charm and charisma which he brings into every organisation he works within.
I've worked for, and with, Francis on a number of occasions over the years and have always loved the opportunity to do so. We've worked together on social and digital strategies for large B2C companies and I've found his knowledge to be insightful and geared towards the client's needs whilst gaining the biggest impact. Francis is great to work with - knowledgeable, motivating and also fun. I'd welcome any opportunity to work with him in the future.
I enjoyed working with Francis a lot! He is very knowledgeable in UX and digital marketing, has great attitude and excellent interpersonal skills. Being a very easy going and friendly person, he is very dedicated and gets the job done.
I’m also a certified personal trainer, NLP practitioner and love my personal development. In 2016 on the beautiful paradise island of St. Lucia, in the Carribean, I met the love of my life Carolina, who is my inspiration and soul mate. She’s been a huge part of my entrepreneurial journey and we also work together to help others realise their potential and leave happier and more fulfilling lives through personal development. But that’s a story for another time!
In the meantime, I appreciate you taking the time to read my story. If your curious about how we could work together to grow your creative business and set you up for the next 5-10 years, feel free to schedule a quick 15min Curiosity Call and we’ll see if we’re a good fit for doing business together.