Is your creative service business where you want it to be?
Are you too busy working on client accounts and supporting your team that you have no time for pro-active thinking, designing new offers, or growing the business?
Are you taking on the wrong type of clients because you don't have a predictable pipeline of ideal clients?
Can you get your agency to a place where you will have the option to sell it when you’re ready?
Have you reached the capacity of what you can earn when you're selling your time for money?
I’ve been where you are right now...
I remember when I ran my agency, I had no one to guide me through the strategies to business growth, let alone help me make the best-informed decisions. I couldn't get enough clients, couldn't get enough leads, I certainly didn't charge enough and I had to take every bit of crappy work that I was "lucky" to get my hands on in this ferociously competitive creative marketplace.
These days especially, design and production can increasingly be seen as a commodity. Having the right systems in place is the difference between success or struggle.
It was only later on, after extensive experience in digital marketing and inbound lead generation that I unlocked the secrets of attracting a steady stream of premium-paying, ideal clients. And I took a lot of trial an error - making loads of mistakes along the way.
I bet you know what I'm talking about...
It seems like no matter what you try, that steady cash flow and the pipeline doesn't happen. You're working at all hours and it seems like the "dream" of running your own business isn't quite so dreamy after all. You've got no time for family or yourself and you can't increase your revenue without working more hours. You left the safety of a full-time job to "own a job".
The sad reality is that most service-based entrepreneurs are struggling to attract a predictable flow of the ideal clients they need...and they are stuck far below the income they deserve.
The good news, is it doesn’t have to be this way!
My name is Francis Rodino and I help creative service business owners to generate more clients by automating and their marketing and sales online. This results in an exponential increase in productivity, profitability and visibility, and helps my clients differentiate themselves from all those "ME TOO" agencies out here.
After working with 100s of business owners and delivering ROI for some of the world's top brands including BBC, Top Gear, Virgin, PlayStation and more, I'm using the same strategies to help creative, service-based entrepreneurs and marketing teams to achieve a predictable and profitable revenue, master their marketing, and seriously grow their business.
Along the way, I created a step-by-step process that will show you exactly how to create a company that grows and prospers (even when you are on holiday!).
This process allows you to have replicable systems so you can scale, hire predictably and offer outstanding customer service. My goal is to help you reach YOUR goals in record time.
You’ll finally get to enjoy more time for your family and friendships, and fall back in love with your work as you grow the business of your dreams.
It feels like I’ve experienced an evolution of digital. I got my first job at Razorfish (now evolved into Publicis Sapient) during the dot.com boom worked on Natwest’s first online banking website as well as BP.com’s global rebrand. I then spent 5 years at the BBC developing e-learning applications and intranets before moving on to AOL to head up their audience engagement area. in 2010 I started my own digital agency working with BBC Worldwide (now BBC Studios) helping Top Gear reach it’s first 10 million likes on Facebook! We were one of the prominent Facebook app development agencies and even launched one of Facebook’s first social video platforms FIND WATCH SHARE (this is was a couple of years before Netflix exploded!).
Facebook apps were an awesome business for a while, but we couldn’t keep up with the rapid changes to Facebook and it’s algorithm. Taking everything I learned from running my own business and social media and tech I joined the UK’s leading creative agency DRUM (part of Omnicom Media Group) as a Senior Content Strategy Director delivering strategies for PlayStation, Virgin Holidays, Disney among many other branded content campaigns. One big highlight was helping McDonald’s launch Jessie J’s surprise show on a London bus, resulting in 370k views.
Having experienced both agency and corporate worlds and the evolution of digital, I felt that my entrepreneurial story was still unfinished. More than anything, I wanted to make a larger impact to smaller businesses - using the same strategies I used to deliver ROI and helping brands connect with customers in digital spaces.
I had enough of working on someone else's dream,; it was time to work on my dream. So I quit my day job and dedicated my life to helping creative agencies grow and scale faster by automating their marketing and sales.
INTERESTING RANDOM FACT!
I'm an avid musician, and was the first UK artist to crowd-source $50,000 with one of the first crowdsourcing platforms, Sellaband. I recorded my album with Steve Bush (who produced 2 of the biggest Stereophonics albums) and you can listen to it on Apple Music and Spotify.
"Most agencies struggle to know how to scale. I have a process that helps them implement the right systems so their agency can scale without them doing everything themselves."
- Francis Rodino -
Francis is a very strategic digital professional with an in-depth knowledge of global website builds, online publishing and digital advertising. Francis also has a great personality, charm and charisma which he brings into every organisation he works within.
I've worked for, and with, Francis on a number of occasions over the years and have always loved the opportunity to do so. We've worked together on social and digital strategies for large B2C companies and I've found his knowledge to be insightful and geared towards the client's needs whilst gaining the biggest impact. Francis is great to work with - knowledgeable, motivating and also fun. I'd welcome any opportunity to work with him in the future.
I enjoyed working with Francis a lot! He is very knowledgeable in UX and digital marketing, has great attitude and excellent interpersonal skills. Being a very easy going and friendly person, he is very dedicated and gets the job done.
I’m also a certified personal trainer, NLP practitioner and love my personal development. In 2016 on the beautiful paradise island of St. Lucia, in the Carribean, I met the love of my life Carolina, who is my inspiration and soul mate. She’s been a huge part of my entrepreneurial journey and we also work together to help others realise their potential and leave happier and more fulfilling lives through personal development. But that’s a story for another time!
In the meantime, I appreciate you taking the time to read my story. If your curious about how we could work together to grow your creative business and set you up for the next 5-10 years, feel free to schedule a quick 15min Curiosity Call and we’ll see if we’re a good fit for doing business together.