Once you have started working as a coach, freelancer or service provider, it is important to maintain a list of contacts and clients in order to nurture those relationships and hopefully get a steady stream of work from them.
Once you have started your own service business, you will need a continual stream of prospective clients willing to give you a try, and happy clients willing to give you word-of-mouth marketing – for example, on the social networks. One way to drum up business is to advertise. However, since ads cost money, you need to develop a strategy that will give you the most bang for your budget.
There are a number of common mistakes freelancers and service providers make when they are trying to attract high-quality clients. Avoiding these mistakes can mean the difference between struggling or running your business smoothly, with a steady stream of clients willing to pay you what you are worth.
A lot of freelancers and creative service providers make the mistake of focusing on themselves rather than on their clients’ needs. They also do not make it clear what value they provide. For example, they might tell everyone they work as a virtual assistant, but not make it clear exactly which top services they provide. Writing intriguing marketing copy in relation to your services can help you get more clients, and it is easier than you think.
Running a service business can be a great chance to earn money doing something you love while helping others. The trouble is that many small business owners are a bit shy about marketing themselves effectively. One way to combat this is to enlist the help of others who believe in you, and are therefore willing to refer you to others.