So… you’ve created a fantastic, innovative product, and now it’s time to start the marketing journey and draw as many customers to your product as possible. But just how do you do that?
So, you want to start promoting your business on Facebook?
The question now is whether you should create a Facebook page, a Facebook group… or both!
And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are and how they are different. Here are some key differences between Facebook pages and Facebook groups.
When you think about marketing via a Facebook group, you probably think about creating your own Facebook group and then using this in order to promote a product or service that you’ve created.
While this is an effective and viable option for promoting your business however, it is only one of several marketing strategies involving the use of Facebook groups. In fact, one of the best ways to use a Facebook group is by using groups made by other brands and users.
But there is a way to go about this if you want to be successful. Read on to make sure you get it right!
There are many great reasons to create a Facebook group for your business, but one of the most compelling is that this is a project that can run itself.
Facebook groups are highly powerful marketing tools that can allow you to build an extremely engaged and loyal audience – perhaps moreso than other options such as Facebook pages.
But while a Facebook group is unique in the way it often gets used, it still requires content and discussion to provide value. People came to your group because they wanted to discuss a subject they’re passionate about and learn more about it. If the group is empty, then they’ll leave.
How do you keep your Facebook group full of great content? Here are three excellent options.