Since you’re not approaching LinkedIn with a sales
approach mindset, you need to make every aspect of this platform work to your
advantage in order to both attract prospective clients and then convince them
that you are the expert they’ve been searching for. One way to achieve this is
by showcasing your expertise in a natural, informative way which leads to
increasing your credibility as an expert.
1. Create a personal LinkedIn
URL. Don’t settle for a
generic profile number that’s impossible to remember; leave those for less
savvy people who aren’t as detail oriented. Create a personalized URL that
represents your brand and is easy to remember. Put it on your business cards
and in your email signatures.
2. Splurge on a professional
photo shoot. Make your
profile page work for you. At a minimum, get a professional headshot taken,
preferably in a few different styles or poses so you can use them on multiple
platforms. If you can afford a full-on photo shoot, choose the best shots and
make good use of them in all your branded graphics, including your social media
headers. Only less experienced and more frugal DIY types will use a blurry
selfie for their LinkedIn headshot.
3. Brand your profile with a
custom banner image. It’s
the little details that count when it comes to optimizing your LinkedIn
profile. As the saying goes, “A picture is worth a thousand words,” so hire a
graphic designer to design your branded LinkedIn banner to clearly relay your
message. No more DIY graphics; invest in your business.
4. Publish regular content. You need to be active on LinkedIn for
people to recognize you and you need to publish informative content for people
to remember you. It doesn’t need to be a 1,000-word manifesto; social media
users have extremely short attention spans. Simply publish a Top 10 list or
throw out some helpful daily tips. Record a 1-2 minute video series with these
tips and you’ll get noticed faster, simply because few people use video on
LinkedIn. Forget about the funny cat pictures or silly memes; this is a
professional space so save those posts for less formal Facebook. The key points
here are to post daily and to be informative in your content.
5. Be active in groups. Joining groups has a two-fold benefit: you
will meet prospects and learn about their needs, and your prospects will see
that you’re an active participant in your industry when they see your group
listings on your profile. Being active doesn’t mean blasting your sales message
on a daily basis; no doubt that will get you kicked out and banned from most
groups. Instead, show a real interest in the other members, answer questions,
take a poll to learn about their needs, or simply post information they need.
Let the conversations flow naturally in your groups instead of worrying about
sales or getting this prospect into your sales funnel. The more active you are,
the more people will recognize your name.
Paying attention to small details on your
profile can help build your credibility as will participating in groups and by
publishing content on a regular basis. When people recognize your name as a
regular, they will check out your profile and a possible business relationship
can blossom from there.
Getting new patients into your practice consistently may seem like a pain in the neck, but it’s critical if you’re going to grow a sustainable thriving practice in the long-term. Here are five things you can do to grow your patient base:
want to start promoting your business on Facebook?
question now is whether you should create a Facebook page, a Facebook group… or
answer is of course both. But in order to make the most of this strategy, you
also need to understand what the top benefits of each are and how they are
different. Here are some key differences between Facebook pages and Facebook
think about marketing via a Facebook group, you probably think about creating
your own Facebook group and then using this in order to promote a product or
service that you’ve created.
is an effective and viable option for promoting your business however, it is
only one of several marketing strategies involving the use of Facebook groups.
In fact, one of the best ways to use a Facebook group is by using groups made
by other brands and users.
is a way to go about this if you want to be successful. Read on to make sure
you get it right!
LinkedIn is the premier social media platform for professionals in all industries. With over 303 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.
However, there are several LinkedIn “sins” which can
haunt you and affect your credibility and reputation. Here are just a few
things to avoid doing on LinkedIn:
many great reasons to create a Facebook group for your business, but one of the
most compelling is that this is a project that can run itself.
groups are highly powerful marketing tools that can allow you to build an
extremely engaged and loyal audience – perhaps moreso than other options such
as Facebook pages.
But while a
Facebook group is unique in the way it often gets used, it still requires
content and discussion to provide value. People came to your group because they
wanted to discuss a subject they’re passionate about and learn more about it.
If the group is empty, then they’ll leave.
How do you
keep your Facebook group full of great content? Here are three excellent
people dream of working for themselves, being their own boss, and having the
freedom to only take on clients and projects they love.
they don’t realize, though, is that there is a huge difference between building
a business and being self-employed.
Business owners scale their income. Self-employed people trade dollars for hours. Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.
yet? Don’t be. Every business owner started out self-employed. Just don’t stay
there. These tips will help you build a sustainable business instead of just
The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private, then other visitors won’t even be able to see the content of a group until they join!
The benefit of Facebook groups is more about increasing the engagement with the followers you already have. And to that end, you need to think about what goes in the group more than how you promote it.