5 Ways to Increase Your Credibility

Since you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. One way to achieve this is by showcasing your expertise in a natural, informative way which leads to increasing your credibility as an expert.

1. Create a personal LinkedIn URL. Don’t settle for a generic profile number that’s impossible to remember; leave those for less savvy people who aren’t as detail oriented. Create a personalized URL that represents your brand and is easy to remember. Put it on your business cards and in your email signatures.

2. Splurge on a professional photo shoot. Make your profile page work for you. At a minimum, get a professional headshot taken, preferably in a few different styles or poses so you can use them on multiple platforms. If you can afford a full-on photo shoot, choose the best shots and make good use of them in all your branded graphics, including your social media headers. Only less experienced and more frugal DIY types will use a blurry selfie for their LinkedIn headshot.

3. Brand your profile with a custom banner image. It’s the little details that count when it comes to optimizing your LinkedIn profile. As the saying goes, “A picture is worth a thousand words,” so hire a graphic designer to design your branded LinkedIn banner to clearly relay your message. No more DIY graphics; invest in your business.

4. Publish regular content. You need to be active on LinkedIn for people to recognize you and you need to publish informative content for people to remember you. It doesn’t need to be a 1,000-word manifesto; social media users have extremely short attention spans. Simply publish a Top 10 list or throw out some helpful daily tips. Record a 1-2 minute video series with these tips and you’ll get noticed faster, simply because few people use video on LinkedIn. Forget about the funny cat pictures or silly memes; this is a professional space so save those posts for less formal Facebook. The key points here are to post daily and to be informative in your content.

5. Be active in groups. Joining groups has a two-fold benefit: you will meet prospects and learn about their needs, and your prospects will see that you’re an active participant in your industry when they see your group listings on your profile. Being active doesn’t mean blasting your sales message on a daily basis; no doubt that will get you kicked out and banned from most groups. Instead, show a real interest in the other members, answer questions, take a poll to learn about their needs, or simply post information they need. Let the conversations flow naturally in your groups instead of worrying about sales or getting this prospect into your sales funnel. The more active you are, the more people will recognize your name. Paying attention to small details on your profile can help build your credibility as will participating in groups and by publishing content on a regular basis. When people recognize your name as a regular, they will check out your profile and a possible business relationship can blossom from there.

5 pain-free ways to attract new patients to your chiropractic practice

Getting new patients into your practice consistently may seem like a pain in the neck, but it’s critical if you’re going to grow a sustainable thriving practice in the long-term. Here are five things you can do to grow your patient base:

THE DIFFERENCE BETWEEN A FACEBOOK PAGE AND GROUP

So, you want to start promoting your business on Facebook?

The question now is whether you should create a Facebook page, a Facebook group… or both!

And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are and how they are different. Here are some key differences between Facebook pages and Facebook groups.

HOW TO PROMOTE YOUR CONTENT IN ANOTHER FACEBOOK GROUP

When you think about marketing via a Facebook group, you probably think about creating your own Facebook group and then using this in order to promote a product or service that you’ve created.

While this is an effective and viable option for promoting your business however, it is only one of several marketing strategies involving the use of Facebook groups. In fact, one of the best ways to use a Facebook group is by using groups made by other brands and users.

But there is a way to go about this if you want to be successful. Read on to make sure you get it right!

5 THINGS YOU WON’T SEE ME DO ON LINKEDIN

LinkedIn is the premier social media platform for professionals in all industries. With over 303 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.

However, there are several LinkedIn “sins” which can haunt you and affect your credibility and reputation. Here are just a few things to avoid doing on LinkedIn:

HOW TO CREATE A FACEBOOK GROUP THAT RUNS ITSELF

There are many great reasons to create a Facebook group for your business, but one of the most compelling is that this is a project that can run itself.

3 WAYS TO KEEP A STEADY FLOW OF CONTENT TO YOUR FACEBOOK GROUP

Facebook groups are highly powerful marketing tools that can allow you to build an extremely engaged and loyal audience – perhaps moreso than other options such as Facebook pages.

But while a Facebook group is unique in the way it often gets used, it still requires content and discussion to provide value. People came to your group because they wanted to discuss a subject they’re passionate about and learn more about it. If the group is empty, then they’ll leave.

How do you keep your Facebook group full of great content? Here are three excellent options.

7 Fatal Mistakes Chiropractor Make

What’s the difference between a Chiropractor who’s struggling to bring in new patients consistently and predictably and others who are growing and scaling their practices?

Build a Business Not A Job

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love.

What they don’t realize, though, is that there is a huge difference between building a business and being self-employed.

Business owners scale their income. Self-employed people trade dollars for hours. Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.

Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job.

3 Ways to Get More Facebook Group Members

The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private, then other visitors won’t even be able to see the content of a group until they join!

The benefit of Facebook groups is more about increasing the engagement with the followers you already have. And to that end, you need to think about what goes in the group more than how you promote it.