So… you’ve created a fantastic, innovative product, and now it’s time to start the marketing journey and draw as many customers to your product as possible. But just how do you do that?
Once you have started your own service business, you will need a continual stream of prospective clients willing to give you a try, and happy clients willing to give you word-of-mouth marketing – for example, on the social networks. One way to drum up business is to advertise. However, since ads cost money, you need to develop a strategy that will give you the most bang for your budget.