So, you want to start promoting your business on Facebook?
The question now is whether you should create a Facebook page, a Facebook group… or both!
And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are and how they are different. Here are some key differences between Facebook pages and Facebook groups.
When you think about marketing via a Facebook group, you probably think about creating your own Facebook group and then using this in order to promote a product or service that you’ve created.
While this is an effective and viable option for promoting your business however, it is only one of several marketing strategies involving the use of Facebook groups. In fact, one of the best ways to use a Facebook group is by using groups made by other brands and users.
But there is a way to go about this if you want to be successful. Read on to make sure you get it right!
There are many great reasons to create a Facebook group for your business, but one of the most compelling is that this is a project that can run itself.
Facebook groups are highly powerful marketing tools that can allow you to build an extremely engaged and loyal audience – perhaps moreso than other options such as Facebook pages.
But while a Facebook group is unique in the way it often gets used, it still requires content and discussion to provide value. People came to your group because they wanted to discuss a subject they’re passionate about and learn more about it. If the group is empty, then they’ll leave.
How do you keep your Facebook group full of great content? Here are three excellent options.
The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private, then other visitors won’t even be able to see the content of a group until they join!
The benefit of Facebook groups is more about increasing the engagement with the followers you already have. And to that end, you need to think about what goes in the group more than how you promote it.
Smart marketers know that a successful business is not about reaching the largest audience possible. Rather, a successful business is about reaching the most targeted audience possible and building engagement.
It is FAR better to have 100 fans that read and like every post you share, than it is to have 1,000,000 followers that never actually engage with any of your content. With a product that nets you $20 profit, the first group will likely earn you around $200 for a promotional post, while the latter will earn you ZERO.