Facebook groups are highly powerful marketing tools that can allow you to build an extremely engaged and loyal audience – perhaps moreso than other options such as Facebook pages.
But while a Facebook group is unique in the way it often gets used, it still requires content and discussion to provide value. People came to your group because they wanted to discuss a subject they’re passionate about and learn more about it. If the group is empty, then they’ll leave.
How do you keep your Facebook group full of great content? Here are three excellent options.
The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private, then other visitors won’t even be able to see the content of a group until they join!
The benefit of Facebook groups is more about increasing the engagement with the followers you already have. And to that end, you need to think about what goes in the group more than how you promote it.
Smart marketers know that a successful business is not about reaching the largest audience possible. Rather, a successful business is about reaching the most targeted audience possible and building engagement.
It is FAR better to have 100 fans that read and like every post you share, than it is to have 1,000,000 followers that never actually engage with any of your content. With a product that nets you $20 profit, the first group will likely earn you around $200 for a promotional post, while the latter will earn you ZERO.