With over 630 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 630 million people?
Let’s remember, however, that LinkedIn in NOT about sales: It’s about building connections and developing relationships with people who may (or may not) be interested in what you have to offer.
Here are some tips for networking naturally on LinkedIn so you don’t develop that pushy “used car salesman” reputation that make people want to run away:
If you’re looking to make important business
connections, LinkedIn is the premier social media platform to use. You’ll find
recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence
and build trust with buyers; and solopreneurs looking for freelancers to build
their dream team. In the world of business relationships, you just never know
who you’ll meet that will possibly send you your most lucrative client, so
growing your network steadily and consistently makes good business sense.