LinkedIn is the premier social media platform for professionals in all industries. With over 303 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.
However, there are several LinkedIn “sins” which can
haunt you and affect your credibility and reputation. Here are just a few
things to avoid doing on LinkedIn:
1. Judge others for their
choices. No matter what
their choice – whether a prospect chose a different coach or chose a branding
color palette that you don’t like – posting your negative opinions on LinkedIn
serves no purpose. If your prospect chose another coach, ask them privately
what influenced their decision. Feedback is useful, public shaming is not.
political arguments. Unless you’re an aspiring political strategist,
politics don’t have any place in your business. You are most certainly entitled
to your political opinions but save those debates for Facebook or Twitter.
LinkedIn has the most professional atmosphere of any other platform and with
today’s political climate, you will only scare away a large number of prospects
if you start political arguments.
3. Add my network’s email addresses to my list. Just because you have access to your connections’ email addresses via their LinkedIn profiles does NOT mean they give permission to add them to your email list. The same is true of any prospects you meet who give you business cards. Not only will these prospects mark your messages as spam, but this also goes against the CAN-SPAM Act and GDPR, which requires permission to add people to your list. Add them to your inbox as a personal contact, NOT to your autoresponder.
4. Post personal photos or
reminisce about college partying. Save these fun stories for less
professional sites like Facebook or SnapChat. LinkedIn serves a professional
purpose and those types of photos will give pause to anyone looking to hire a
professional coach. We’ve all heard the stories of college graduates who lost
job opportunities because of what they posted online. If it has the potential
to harm your reputation or credibility, keep it offline.
5. Use others strictly for
introductions or job opportunities. No one likes
being used. Put yourself in that same situation, where your connections didn’t
really care about you, they only cared about who you know. Instead of hitting
up new connections immediately for introductions or job interviews, build a relationship
first, then ask.
These examples are just the tip of the iceberg in terms of what you should NOT do on LinkedIn. Across all the social media platforms you’ve probably seen plenty of tacky things that made your eyes roll. Use your common sense and think before you post on LinkedIn. How will your posts be perceived? These tips are not meant to discourage you from being your authentic self; they are instead meant to act as guidelines to maintaining your professional credibility so your ideal clients will find you and trust you.