── WORK WITH FRANCIS ──

    We only work with founders who are ready to build a revenue system that runs without them.

    Predictable revenue. A business that scales without you at the centre of everything. If that's what you're building, we should talk.

    SEE IF WE'RE A FIT Explore the RED Method

    We don't work with everyone. Not because we're precious, but because the RED Method only works when the foundations are right and the founder is ready to commit. Every engagement starts with a conversation. If it's a fit, we'll tell you exactly what needs to happen and how we can help.

    ── HOW WE WORK TOGETHER ──

    Choose your starting point.

    START HERE

    ScaleMap

    For founders who want clarity before commitment.

    A focused diagnostic engagement where Francis and Carolina map your entire revenue system from the ground up. We look at every stage: how leads come in, how your CRM is set up, how your team follows up, where deals go cold, and where money is leaking before it ever reaches you.

    • Executive Revenue Diagnostic
    • CRM Audit: GoHighLevel, HubSpot or existing platform
    • Pipeline Visibility Assessment
    • Conversion Breakdown Map
    • Profit Loss Analysis
    • 30-Day Prioritised Action Plan

    You'll know exactly what's broken, what to fix first, and what it's worth to you when you do.

    Most Popular

    MOST POPULAR

    Done For You: Lead Hero AI

    For founders ready to hand over the engine and focus on leading.

    We build, install and manage your complete revenue system so your business stops depending on you to chase leads, follow up, and close deals. This isn't a set-and-forget tech project. We stay involved until the system works and your numbers move.

    WHAT WE BUILD

    • CRM architecture and cleanup on GoHighLevel or HubSpot
    • AI sales agents that respond to, qualify and nurture leads automatically
    • WhatsApp and SMS automation sequences that keep prospects warm
    • Lead capture systems and high-converting landing pages
    • Multi-stage nurture sequences tailored to your sales cycle
    • Conversion funnels that move prospects from interest to booked call
    • CEO dashboard giving you full pipeline visibility and reporting in real time
    • Integration of your existing tools (CRM, calendar, ads, fulfilment) into one connected system

    HOW WE WORK

    • Done-with-you strategy, done-for-you build
    • GoHighLevel Certified Admins: we build on the platform properly
    • We connect GoHighLevel, HubSpot, WhatsApp, Meta, Google and your existing stack
    • Ongoing optimisation: we don't disappear after launch
    • Monthly reporting against your revenue targets

    Most clients see the system paying for itself within 90 days. We don't consider it done until it does.

    ENTRY POINT

    Read the System First

    For founders who want the framework before the conversation.

    The complete RED Method in print, digital and audio. 9 steps, fully explained. The same framework behind every client engagement — available for $9.97.

    £25M

    Revenue supported for a single client

    10X

    ROI on automated lead systems

    34

    Five-star Google reviews

    4.9/5

    Average Google rating

    ── CLIENT RESULTS ──

    Recovering six-figure revenue leaks.

    How scaling service businesses identified conversion gaps, improved pipeline visibility, and unlocked measurable profit growth.

    BOOKMAGIC AI · SAAS

    50% User Growth Through Conversion-Focused Systems

    THE CHALLENGE

    BookMagic AI had a strong product and loyal following, but goodwill wasn't turning into revenue at the rate they needed. The system to convert attention into consistent, trackable sales was missing.

    THE SOLUTION

    Lead Hero mapped the entire customer journey, identified value gaps, and built a high-converting landing page with video sales letter. We segmented and reactivated the existing lead database based on behaviours and journey stage.

    THE RESULTS

    • Doubled MRR in two months
    • 50% increase in active users
    • Reusable marketing asset for ongoing growth
    • Transformed cold leads into engaged users
    Video thumbnail

    "It's the best bottom-of-funnel conversion I've seen on the market."

    Jonathan Farrar, Co-Founder · BookMagic AI

    WARRIOR ACADEMY · MARTIAL ARTS

    20% Sales Increase in Two Months

    THE CHALLENGE

    With over 1,500 paying members across the UK and UAE, Warrior Academy faced high volumes of customer enquiries and delayed response times. Potential members had found somewhere else or lost interest by the time they responded.

    THE SOLUTION

    Lead Hero implemented an AI-powered sales assistant that responded to new enquiries in real-time, offering detailed, helpful responses and guiding leads through the sales process with professionalism and empathy.

    THE RESULTS

    • 20% increase in conversion rates
    • 98% five-star reviews vs 75% industry average
    • Automated entire sales conversations
    • Multilingual support (Arabic, Hindi, English)
    Video thumbnail

    "The AI bot handled the situation better than most human staff could have. It's amazing to watch this technology engage customers with such empathy and precision."

    Sebastian Bates, Warrior Academy

    ARTIFICIAL SUPER GRASS · HOME IMPROVEMENT

    Automated Lead System That Pays for Itself 10X Over

    THE CHALLENGE

    Managing and converting leads efficiently across the UK. They needed to not just capture leads but nurture them through to conversion, without overwhelming their sales team.

    THE SOLUTION

    Lead Hero designed and implemented a bespoke automated lead conversion system featuring WhatsApp messaging automation, custom automated workflows, and an automated distribution system that matched leads with the best-suited installer in their area.

    THE RESULTS

    • System pays for itself 10X over
    • Built one of the UK's most thriving installer networks
    • Fully automated lead-to-installer matching
    • System runs virtually on autopilot

    "This partnership didn't just improve our operations, it catapulted us into a new realm of success."

    Artificial Super Grass, UK Installer

    SIMPLY ECO LTD · RENEWABLES & RETROFIT

    End-to-End AI-Enabled Sales System Driving Scale to £25M Revenue

    THE CHALLENGE

    Simply Eco was investing six figures per month in paid media but losing too much value between initial enquiry and final decision. The challenge wasn't lead volume. It was conversion, coordination and operational strain.

    THE SOLUTION

    Lead Hero designed and implemented a fully integrated AI-enabled sales and customer journey system: end-to-end journey mapping, centralised CRM integration, AI-powered WhatsApp automation, and training the internal team to operate and scale the system confidently.

    THE RESULTS

    • Supported growth to £25M in revenue
    • Streamlined operations across sales and fulfilment
    • Faster, more consistent lead response and follow-up
    • Increased efficiency across the business
    • Smooth, stress-free implementation at scale

    "I'd highly recommend Francis to any company looking to harness automation properly."

    Aunkher Sidhu, Business Owner · Simply Eco Ltd

    "They're not just tech implementers. They think like partners, challenge your assumptions, and stay involved until things work properly."

    Johann Nogueira

    "They mapped every touchpoint, showed exactly where the bottlenecks were, and helped tighten up the stages that was costing us lost opportunities. Follow-up is now more efficient, more consistent, and much easier to manage."

    Thomas Citrine

    "Francis is that rare thing, an exceptional expert in his field, and an absolute joy to work with. We were stuck on how to increase leads and grow our business and he's unblocked that for us. I can't recommend him enough."

    Caroline Johnstone, MD · Rawstone Consulting

    "Extremely knowledgeable about his industry and ahead of the game in execution. I recommend Francis for his integrity, his vision, his client relations and outcomes."

    Lucy McCarraher MBE, CEO · Book Magic AI

    ── THE PEOPLE BEHIND THE WORK ──

    You're not hiring an agency. You're working with us.

    Francis & Carolina Rodino

    Francis & Carolina Rodino

    FOUNDERS & REVENUE PARTNERS

    We help founder-led service businesses install the revenue systems they need to scale, without the founder being the bottleneck. Francis created the RED Method after two decades in digital strategy and now applies it exclusively to businesses doing £1m–£20m who are ready to build real infrastructure.

    Carolina is the strategic heart of Lead Hero AI, bringing empathy, operational excellence and marketing insight that makes every client relationship exceptional. She ensures nothing slips through the cracks and that every engagement is built for long-term success, not short-term wins.

    "We built this business together. We run it as a family. And we bring that same care to every client we work with."

    ── IS THIS FOR YOU? ──

    This is for you if…

    • You're doing £1M–£20M and revenue feels inconsistent
    • You know you need a system but don't know where to start
    • You're tired of being the engine of your own business
    • You want measurable results, not more activity
    • You want to work with people who stay until it works

    This is not for you if…

    • You're looking for a quick fix or a magic bullet
    • You're not ready to invest in building something that lasts
    • You want cheap leads, not a revenue system
    • You need someone to agree with everything you're doing
    • You're not willing to commit to the process

    ── TAKE THE FIRST STEP ──

    The next step is a conversation, not a commitment.

    Apply below and we'll review your business before we speak. If it's a fit, we'll book a 20-minute call and show you exactly where your revenue system needs work. No pitch, no pressure.

    Apply to Work With Francis & Carolina

    We typically respond within 48 hours. We only take on clients we're confident we can help.